UBITECH joined forces with WIRED Greece for its official launch, contributing to the introduction of one of the world’s most influential technology and innovation media brands in the Greek market.
As part of the first issue, UBITECH was also featured through a dedicated native presence, reinforcing its positioning at the intersection of advanced technology, trust, and real-world impact.
The launch event, held on Tuesday April 28th, introduced WIRED Greece under the central concept “LOOK CLOSER” — an invitation to explore technology beyond the surface, and to better understand the forces shaping the future.
In this context, UBITECH contributed to the event experience through a commissioned artwork displayed during the launch, visually connecting the two brands. The piece interpreted artificial intelligence through a more human and symbolic lens, presenting AI not just as a technological tool, but as an integral part of contemporary identity and the evolving digital era.
Through portrait-based expression, the artwork bridged two complementary perspectives — reflecting both WIRED’s editorial vision and UBITECH’s approach to technology: one that places human experience, meaning, and trust at the center of innovation.
This presence aligns with UBITECH’s broader philosophy of transforming complex technologies into accessible, impactful solutions, while actively participating in conversations that shape how society understands and adopts innovation.
The collaboration with WIRED Greece highlights the importance of looking deeper into technology — not only as a driver of progress, but as a force that redefines how we think, create, and connect.
Read the full feature:
https://wired.com.gr/article/metatrepontas-tin-technologia-se-ebistosyni/
